Discover Adobe’s latest AI agents suite—powered by Experience Platform Agent Orchestrator—to enhance customer experiences, marketing, and enterprise workflows.
Adobe’s New Suite of AI Agents: What Businesses Should Know
In September 2025, Adobe unveiled a groundbreaking suite of AI agents designed to transform how businesses engage with customers, optimize marketing strategies, and streamline enterprise workflows. Powered by the Adobe Experience Platform (AEP) and its Agent Orchestrator, these intelligent agents offer context-aware, multi-step functionalities that align with specific business goals. TechRadar
This comprehensive guide delves into Adobe’s new AI agents, their capabilities, and how businesses can leverage them to stay competitive in an increasingly AI-driven landscape.
🚀 What Are Adobe’s New AI Agents?
Adobe’s AI agent suite comprises specialized tools designed to automate and enhance various aspects of customer experience and marketing workflows. These agents are integrated within the Adobe Experience Platform, ensuring seamless coordination across applications and real-time responsiveness. Adobe for Business
Key AI Agents in the Suite
- Audience Agent: Automates audience segmentation and targeting based on real-time data, enabling personalized marketing efforts.
- Journey Agent: Orchestrates multi-channel customer journeys, optimizing touchpoints across web, email, and mobile platforms.
- Experimentation Agent: Automates A/B testing and experimentation, providing insights to refine marketing strategies.
- Data Insights Agent: Analyzes large datasets to uncover actionable insights, informing decision-making processes.
- Site Optimization Agent: Enhances website performance by recommending and implementing changes based on user behavior analytics.
- Product Support Agent: Automates customer support interactions, providing timely and accurate responses to user inquiries.
These agents are designed to work cohesively, leveraging the Adobe Experience Platform Agent Orchestrator to coordinate actions and ensure alignment with business objectives. Adobe for Business
🧠 How Adobe’s Agent Orchestrator Powers AI Agents
At the heart of Adobe’s AI agent suite is the Adobe Experience Platform Agent Orchestrator. This AI orchestration engine enhances customer experiences by managing multiple intelligent agents, each tailored to specific tasks and workflows. The Orchestrator ensures that agents collaborate effectively, share data, and execute actions in a coordinated manner.
The reasoning engine within the Orchestrator utilizes large language models (LLMs) and a knowledge base to generate responses and carry out tasks. Importantly, Adobe emphasizes that customer data is not used to train these models, ensuring privacy and compliance. Adobe for Business
📈 Benefits for Businesses
1. Enhanced Customer Experiences
By automating and personalizing interactions, Adobe’s AI agents enable businesses to deliver consistent and engaging customer experiences across various touchpoints. The Journey Agent, for instance, can tailor content and messaging based on individual user behaviors and preferences. SiliconANGLE
2. Data-Driven Decision Making
The Data Insights Agent empowers businesses to make informed decisions by analyzing vast amounts of data and providing actionable insights. This capability is crucial for optimizing marketing strategies and improving ROI.
3. Operational Efficiency
Automating routine tasks such as A/B testing, audience segmentation, and customer support interactions allows businesses to allocate resources more effectively and focus on strategic initiatives. The Experimentation Agent and Product Support Agent are prime examples of tools that enhance operational efficiency.
4. Scalability and Flexibility
Adobe’s AI agents are designed to scale with business needs. The upcoming Experience Platform Agent Composer will provide businesses with the tools to customize and configure AI agents based on their brand guidelines and organizational policies. MarTech
🛠️ Customization and Integration
Recognizing the diverse needs of businesses, Adobe plans to introduce the Experience Platform Agent Composer. This interface will allow businesses to customize and configure AI agents to align with their specific requirements. Additionally, new developer tools, including an Agent SDK and Agent Registry, will facilitate the creation and integration of custom agents. MarTech
Furthermore, Adobe’s AI agents are designed to integrate seamlessly with various Adobe enterprise applications, including Adobe Real-Time Customer Data Platform, Adobe Experience Manager, Adobe Journey Optimizer, and Adobe Customer Journey Analytics, ensuring a cohesive and unified approach to customer experience management. CX Today
🔐 Privacy and Ethical Considerations
Adobe places a strong emphasis on privacy and ethical considerations in the development of its AI agents. The company ensures that customer data is not used to train the large language models powering the agents, maintaining compliance with data protection regulations. Adobe for Business
Additionally, Adobe is committed to transparency and accountability in its AI practices, providing businesses with the tools and information needed to understand and manage AI-driven decisions. Adobe for Business
📊 Real-World Applications
E-Commerce
E-commerce businesses can leverage Adobe’s AI agents to personalize product recommendations, optimize pricing strategies, and automate customer support, enhancing the overall shopping experience and increasing conversion rates.
Financial Services
Financial institutions can utilize the Data Insights Agent to analyze market trends, assess risk, and inform investment strategies, while the Product Support Agent can handle customer inquiries related to account management and financial products.
Healthcare
Healthcare providers can employ the Journey Agent to guide patients through personalized care pathways, the Experimentation Agent to test and optimize patient engagement strategies, and the Site Optimization Agent to improve the usability of patient portals.
Education
Educational institutions can use Adobe’s AI agents to personalize learning experiences, automate administrative tasks, and provide timely support to students, improving educational outcomes and operational efficiency.
🧭 The Future of Adobe’s AI Agent Ecosystem
Looking ahead, Adobe plans to expand its suite of AI agents and enhance their capabilities. The introduction of the Experience Platform Agent Composer and new developer tools will empower businesses to create custom agents tailored to their specific needs. Additionally, Adobe’s partnerships with major tech companies aim to strengthen cross-platform capabilities, ensuring that businesses can leverage AI agents across various ecosystems. TechRadar
As AI continues to evolve, Adobe remains committed to advancing its AI agent ecosystem, providing businesses with the tools and technologies needed to deliver exceptional customer experiences and drive business success.
✅ Conclusion: Embrace the Future with Adobe’s AI Agents
Adobe’s new suite of AI agent represents a significant advancement in the realm of customer experience and marketing automation. By integrating intelligent agent into their workflows, businesses can enhance personalization, optimize operations, and make data-driven decisions with greater efficiency.
With the upcoming release of the Experience Platform Agent Composer and new developer tools, Adobe is providing businesses with the flexibility to customize and scale their AI capabilities to meet evolving needs.
In an era where AI is transforming industries, adopting Adobe’s AI agent can position businesses at the forefront of innovation, enabling them to deliver exceptional experiences and achieve sustained growth.